ICONIC Florence: Medici and Renaissance
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Discover the soul of Florence with this unique tour through the alleyways of the Renaissance. From the Duomo to Ponte Vecchio, we unveil the secrets of the Medici and the magic of an open-air museum. An authentic experience in the heart of the cradle of art.
Join us on a journey into the heart of the Renaissance, beginning with the elegance of Via Tornabuoni and the perfection of Palazzo Strozzi. We will continue by admiring the magnificence of the Odeon Theater, a true 20th-century jewel steeped in history, before arriving at Piazza della Repubblica, the vibrant heart of the city.
The tour will take us to the majestic Piazza del Duomo, where Brunelleschi's Dome celebrates the genius protected and financed by the Medici vision. After strolling through the alleys of the Dante Alighieri Quarter, we will enter the heart of Medici power in Piazza della Signoria, dominated by the majestic Palazzo Vecchio.
Skirting the treasures of the Uffizi, we will unveil the secrets of the Vasari Corridor, the Grand Dukes' private passageway that rises above the golden Ponte Vecchio. We will end the tour at the Porcellino Market: a touch to the snout of the boar, according to tradition, will ensure your return to the splendid city of the Medici.
Meeting point
Piazza Santa Trinità, colonna della Giustizia, lado Museo Salvatore Feragamo
Accessibility information availablePet friendly
Plan your trip to Florence
Travel guide
Florence First Time Visitor Guide: Plan Your Trip
For a Florence first time visitor guide, focus on central neighbourhoods like Duomo or Oltrarno for accommodation, use public transport or walk, and book major attractions like the Uffizi and Accademia well in advance. Prioritise experiencing the city's art and food, while being mindful of crowds and local customs.
Travel guide
Annual Festivals Worth Planning a Trip Around
Annual festivals can make a trip memorable, but dates often depend on lunar calendars or local decisions and accommodation fills quickly. Researching dates, planning transport and respecting local customs will make a festival visit more rewarding.
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